Instagram has announced several major changes to its platform, according to TheVerge.com.
The platform is siding more with keyword searches within its platform rather than hashtag-only. What that means is this. In the previous IG model, content could only be found with the help of hashtags. While hashtags will still be usable on Instagram, implementing keyword searches will change how content is found, engaged with and shared on Instagram.
I think this is an interesting because it'll make caption writing more important than ever before. There will be a greater emphasis and need to write crisp and effective captions with keywords that fit brands.
I sat in on a podcast hosted by Social Media Examiner and they discussed several of Instagram's changes. I asked why the change was made and it appears the change was made because Instagram wanted to shifted its focus a bit in order to remain competitive. In addition, hashtags searches are losing some effectiveness. From what I've seen I don't see it as I've seen good reach and engagement with hashtags. But I do like the idea of crafting content text to fit into SEO and keywords. I think that'll reward well-written captions.
It was advised that this shift will take time to evolve.
Other changes
Instagram has more long-term gone away with "recent posts" via hashtags and just sticking with "top posts." This presents a bit of a challenge, but I can see why change was made.
As you can see below the message that's on Instagram regarding "recent posts."
According to TheVerge.com, the change was implemented before the election. IG has decided to keep it in place for now.
Where the trouble lies is developing content that can be reached on a more viral-like scale. With "recent posts" you're seeing recent posts. But, with recent posts, it often gets cluttered. So I can see why the change was made.
Within the last several months, Instagram's layout has changed quite significantly. The platform has added a shop option, as well as reels and just the overall layout is different.
As you see below, the stories are along the top like they have been. Where you can add your content, that has been moved to the top alongside your notifications icon and your messages icon.
Let's explore the shop. As seen below, it can be found on the bottom of the app. Just in time for the holiday season, this feature is an online shopping experience and it's recommended those with items/services for sale get a shop going. Here's how.
Next, let's take a look at Reels. This function operates very similarly to TikTok. Allows for you to shoot and edit 15-second or 30-second clips and remain in a timeline more long-term whereas the stories tool is only available for 24 hours. You can control the visuals, editing, music and effects.
Overall I really like these changes. And for those looking to up their Instagram game, I highly encourage you to explore these new tools and the new layout!
No comments:
Post a Comment