In October, Instagram announced that that links are now being made available in Instagram Stories for all users, instead of just those accounts with 10k followers or are verified accounts.
Also at that time, it was announced the company was working on a model to be able for users to modify the link sticker. That time has arrived.
Users who use the link click sticker with IG stories can now modify the text for the sticker.
The initial implementation was a huge victory for Instagram business users, especially those with less than 10,000 followers. Up until then, the only clickable link on Instagram was in the profile bio if you had less than 10,000 followers.
As Reels and Stories, as well as overall short-form video continues to grow, creating content for those tools will have a greater emphasis with a greater possibility of generating website leads.
Read more about the initial implementation here: Instagram finally gives website click to all users
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