Sprout Social has released a guide for marketers to consider heading into 2022: "Unlock Social Media Success in 2022."
It's a free download at https://sproutsocial.com/insights/templates/free-social-media-templates/
One of the guides available is "Find the ideal social media content mix for your brand."
One of the biggest challenges in social media marketing is what content to post. Among the other challenges is when to post and where to post? For the latter two, there's no exact science for it because every industry is different. The goals for each business are different. But one of the easiest ways to understand that is utilizing social listening. That is continuously evaluate what visitors to your social media pages are doing and saying.
Thankfully, there are a handful of analytics tools on each social media platform that helps you put 2 and 2 together.
Content falls into the same idea and thought process. But, that's where Sprout Social's latest report tries to help with that. I'll highlight one of those points.
The top five reasons people visit a business' social media page: to learn about new products/services, to stay up to date on company news, to be entertained, to read other people's reviews/experiences with the brand, and to be inspired.
A separate stat from Sprout Social shows more than 70 percent of consumers will buy from a brand they follow on social media.
It's been said often and it bears repeating: consumers are on social media. You need to be too.
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