Next year, 2022, will be the 30th anniversary of the first short message service, or text message. The date was Dec. 3, 1992. Neil Papworth, from his desktop computer sent a SMS or commonly known as a text message. The message? "Merry Christmas."
Text messaging has come a long way since then. So much so that as 2022 arrives, text messaging can be a key marketing tool as digital marketing, and ways to communicate and engage with consumers continues to evolve.
Statistics have shown that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within three minutes of being delivered.
When taking those statistics and comparing them to emails, the difference is more than noticeable. Email open rates are, on average, in the neighborhood of 15-25%. And, with the latest changes in privacy and privacy protection, email open rates will be harder to measure.
Here are some other statistics to consider when looking at text messaging in marketing:
- 9 out of 10 consumers would like to communicate with businesses through text message, whether this be through sending alerts, appointment reminders, back and forth communication, etc.
- 48% of customers would like special offers sent to them via text message, and the click-through-rate (CTR) for these sorts of text messages are much higher (19%), compared to other marketing channels such as Email marketing (4%) and Facebook (1%).
- 74% of consumers prefer texting with businesses if a real person is texting back.
In other words, text messaging is worth the effort and investment.
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