Report shows teens still engaging with Facebook

Hootsuite has released a report that has several key findings, including what people are doing on specific social media platforms and teenagers still engage with Facebook.

The report entitled "Digital Statshot April 2022" explores data of social media users from 230 counties and territories. It's a 300-page document, but Hootsuite was kind of to break it down into a 29-page "Top Takeways" document, which you can view by clicking here.

Here are what I thought were the key takeaways of the top takeaways:

• It was a breakdown of what type of content users are looking for on specific platforms.
• 77.4% of users on TikTok are looking for funny/entertaining content, followed by Instagram (61.3%), Facebook (55.8%), Reddit (37.8%).
• 62.2% of users looking to follow or research brands/products are doing so on Instagram, followed by Facebook (55.6%) and Pinterest (37.9%).
• 59.8% of users looking to keep up to date with news/current events are doing so on Facebook, followed very closely by Twitter (59.7%). Instagram is third at 51.2%.
• 71.1% of users looking to message and friends are using Facebook to do that. 49.9% use Instagram, 34.3% use Snapchat and 20.9% use Twitter, all the others were below 20%.
• 69.9% of users posting or sharing photos/videos are using Instagram, then Facebook (64.3%). From there it drops to 40.3% on Snapchat and 33.9% on TikTok (thought this number would be higher.
• Snapchat added 32 million users to its global ad audience over the past three months, a growth of almost 6% from quarter-over-quarter.
• The Facebook advertising audience profile, the data says, is 17.8% 25-34 year old men, followed by 18-24 year old men (13.2%) and 25-34 year old women (12.2%).
• Teenagers are still going to Facebook. Data says the platform added 2.8 million additional teenagers since the start of the year.

This next part was a bit shocking for me.

Hootsuite broke down communication channels used for work. The results showed the percentage of working professionals (ages 16-64) who use each tool or medium for work-related communication.

• Phone calls was the leader at 77.3% daily, 95.1% overall. Email was close behind at 76.7% and 94.7%, respectively.
• Office software such as Google Docs, Microsoft Office was 72.8% and 90.6%.
• Messenger services such as Skype was 70.0% and 86.8%.
• Video calls was 55.5%, 86.5%.