At its 2022 I/O Summit, Google announced a range of updates and new features related to the presentation of its Map app as well as search insights.
In a jaw-dropping development, Google unveiled what it is calling an Immersive View to the Maps app.
"Today at Google I/O, we announced new ways the latest advancements in AI are transforming Google Maps — helping you explore with an all-new immersive view of the world, find the most fuel-efficient route, and use the magic of Live View in your favorite third-party apps," said Google in a blog post.
In short, the Maps updates will enable users to experience what a neighborhood, landmark, restaurant or popular venue looks like, via your device.
"With our new immersive view, you’ll be able to experience what a neighborhood, landmark, restaurant or popular venue is like — and even feel like you’re right there before you ever set foot inside," Google said. "So whether you’re traveling somewhere new or scoping out hidden local gems, immersive view will help you make the most informed decisions before you go."
Google said the Immerse View will work on just about any phone and device. The plan is to roll out the feature in Los Angeles, London, New York, San Francisco and Tokyo as 2022 progress. More cities will be rolled out soon after.
Google is also making steps to allow users to remove search results about them that includes personal information. Related to that, Google also announced it expanded its appeals process for the removal of search listings that include personal information.
On the advertising front, Google’s testing a carousel ad format in Search results. The goal will be to provide another way for shoppers to browse directly from the SERP.
In another ads-related announcement, Google also unveiled a new ads control dashboard, which will enable users to control how their ad experiences are personalized across Google’s apps and sites. The dashboard, which will be accessible on all Google ads, will enable users to like, share or block any ad, and/or show additional insight into who paid for the ad, and why they, specifically were targeted within that campaign.
Tapping on ‘Customize more of the ads you see’ will take users to a second screen above, which provides more controls over one's Google ad experience.
Users will also be able to limit ads relating to sensitive topics, including alcohol, gambling, dating, pregnancy, parenting, and weight loss.
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