Meta/Facebook has published its "Widely Viewed Content Report," which highlights the most-viewed organic content in Facebook feeds by U.S.-based users throughout the first quarter of 2022.
According to socialmediatoday.com, "Meta came up with the report to counter the narrative that its algorithms help to amplify right-wing and extremist content." Socialmediatoday.com added this was a response to a Twitter profile that "highlights the most shared Facebook links each day, and has been widely quoted in such criticism." The Twitter profile is @FacebooksTop10.
Meta/Facebook has created a center within its company website called Transparency Center.
Here is a brief description of that center:
"Since 2016, we've used a strategy called "remove, reduce, inform" to manage content across Meta technologies.
"This means we remove harmful content that goes against our policies, reduce the distribution of problematic content that doesn’t violate our policies, and inform people with additional context so they can decide what to click, read or share.
"To help with this strategy, we have policies that describe what is and isn’t allowed on our technologies. Our teams work together to develop our policies and enforce them."
In Q1 2022, Meta/Facebook reported 85.3% of views came from posts shared by people’s friends, from Groups people had joined, or Pages they had followed. Of the remaining 14.7% of Feed content views in the U.S. during Q1 2022, 11.7% came from in Feed recommendations, which show people content from sources they are not connected to, but Meta thinks users might be interested in. The company refers to this content as ‘unconnected posts’. The last 3% came from less common products, such as Events, and logging discrepancies.
Meta reported youtube.com had the most content viewers at 182.3 million. TikTok.com was next at 135.4M, gofundme.com (123M), amazon.com (122.8M) and media1.tenor.co (119M). The rest of the top 10 was twitter.com (118.8M), linktr.ee (92M), open.spotify.com (91.1M), dailymail.co.uk (88.3M) and eventbrite.com (82.5M).
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