TikTok's growth is something we haven't seen since Facebook's introduction nearly 20 years ago. It doesn't appear to be slowing down anytime soon.
The latest app rankings data from Sensor Tower, TikTok was once again the most downloaded app in Q1 2022, beating out a handful of Meta-owned apps.
The report, which is called "Global App Revenue Growth Was Flat in Q1 2022, While Usage Grew Nearly 5%," also revealed medical, navigation, travel, business, and shopping apps saw the most usage growth year-over-year in Q1 2022.
According to the report, "TikTok saw the most downloads across both marketplaces combined as well as on Apple’s platform, while Meta maintained its grasp on the top of the Google Play chart. In 2021, Facebook was the most downloaded app on Google Play, while this past quarter, that distinction went to Instagram, which saw 125.8 million first-time installs. Across the App Store and Google Play, TikTok saw more than 186 million installs globally."
Facebook/Meta still have a strong presence in the digital/social media world. However, some data is showing slowing growth and even decline in some areas.
The company's monthly active users data shows growth. But, as noted previously, the growth is showing.
Here's a concerning statistic for Facebook/Meta. For the first time, there was a decline in daily active users. Facebook did add users in the Asia Pacific and European regions, but overall, it lost a million actives.
While revenue stayed relatively flat, there is still high revenue in apps and social media.
According to the report, "
TikTok, including Douyin on iOS in China (the Chinese version of TikTok), maintained its position as the top grossing non-game app overall as well as on the App Store. Across both stores, TikTok generated $821 million in consumer spending this quarter. On Google Play, it came second to Google One, which topped the chart with nearly $250 million."
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