New report tackles social media metrics

How many times has this question been asked: When is the best time to post on social media? If anyone knows the concrete answer, you'll likely be deemed a hero.

For many years as social media evolves, the answer that question becomes more complicated. How do you get an understanding of the behavior of more than 4 billion social media users?

There's no doubt that the pandemic shifted how social media is used and consumed. A report by Sprout Social said 71% of consumers found themselves using social more than they have in years past.

Sprout Social also broke that down by generations:

• 78% increase by Generation Z (born between 1997-2012).
• 77% increase by Millennials (born between 1981-1996).
• 75% increase by Generation X (born between 1965-1980).
• 54% increase by Baby Boomers (born between 1955-1964).

In short, consumers are on social media, despite the negative press it's gotten over the years.

In a new report by Sprout Social, it takes another swing at understanding best days/times to post on social media by platform. (You can view full report here)

According to Sprout Social, "We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s more than 30,000 customers and understand when their content was most and least frequently engaged with, broken out by platform and industry."

Here is the report broken down:

• Best time to post on social media overall
• Best times to post on social media overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.
• Best times to post on social media: Tuesdays through Thursdays.
• Worst days to post on social media: Sundays.
• Best times to post on Facebook/Meta
• Best times to post on Facebook: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon.
• Best days to post on Facebook: Tuesdays through Fridays.
• Worst days to post on Facebook: Saturdays.
• Best times to post on Instagram
• Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m.-1 p.m., and Thursdays and Fridays at 10 a.m. and 11 a.m.
• Best days to post on Instagram: Tuesdays and Wednesdays.
• Worst days to post on Instagram: Sundays.
• Best times to post on Twitter
• Best times to post on Twitter: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m.
• Best days to post on Twitter: Tuesdays and Wednesdays.
• Worst days to post on Twitter: Sundays.
• Best times to post on LinkedIn
• Best times to post on LinkedIn: Tuesdays 10 a.m.-noon.
• Best days to post on LinkedIn: Wednesdays and Thursdays.
• Worst days to post on LinkedIn: Saturdays and Sundays.