Social listening provides you very valuable first-person information about the people who interact with your social media channels, and even your overall online presence.
As we continue to shift toward a decrease in third-party cookies, collecting that first-party data will be vital as we go into 2022 and beyond. Social listening is one way to do that.
What is social listening? It's a tactic of analyzing and responding to conversations online through social media, but also online as a whole. This not only tells you what's being said about a company/brand/organization, but also helps you understand who is saying what they are.
How to use social listening tools for business-wide success
Managing your reputation online
Just having a presence on social media isn’t enough anymore. Scheduling posts out weeks in advance and then forgetting about them, and not analyzing performance, won’t help you increase customer leads. You need to be actively monitoring who is discussing your business and what they want from you. Engage with your customers, no matter if what they said is positive or negative.
This engagement data will be so helpful as retrieving demographic data becomes increasingly more difficult.
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