Wednesday, September 22, 2021

Instagram and nonprofits


Instagram provides users and businesses to take advantage of their creativity in both video and pictures or graphics.

Sure, that sounds like Facebook and other social media sites. But what separates Instagram from Facebook (despite that Facebook owns Instagram), is Instagram often sees higher engagement rates than like posts on Facebook.

In addition, according to Hootsuite, 81 percent of people who use Instagram do so to research products and services.

Recently, I came across a blog that goes over how to utilize Instagram to your advantage in the nonprofit sector. It was a very quality read.

Click here to read the article.

Hootsuite has also provided templates for IG Story covers. You can download those here.

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