Wednesday, September 8, 2021

Hootsuite rolls out new features


Hootsuite has released several new features and has made some fixes in its latest update.

Among the new features are:

  • You can now manage and respond to Instagram business accounts messages and Stories right from your Hootsuite Inbox. You'll need to reconnect your Instagram profiles and make sure message access is turned on in Instagram to start seeing Instagram messages.
  • You can now filter by post status in the Planner calendar view. 
  • You can now see the optimal times to publish as you schedule posts in composer, specific to each of your social media accounts.
  • Dark mode is now available on the Hootsuite mobile app.
  • You can now filter posts by language (detected automatically through machine learning).
  • Benchmark your mention volumes to better understand how your audience and mentions are evolving over time. Set what you want to benchmark for (platform, sentiment, emotion, interest, language or country) and see how mention volumes have increased or decreased since the last period.
An improvement made in latest update is posts can be filtered by status within the planner. Statuses are drafts, expired, pending approval, rejected, failed, scheduled and published.

Some fixes that were made include:

  • Resolved an issue where link previews for posts scheduled to LinkedIn were not displayed after the post was published.
  • Resolved an issue where the order of streams in the Quick Switch feature did not reflect the order under My Boards.
For more information, click here.

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