Hootsuite announced Tuesday its acquired Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalized customer experiences.
“Social is the new interface of commerce and customer care,” said Tom Keiser, CEO of Hootsuite, in a press release. “Modern day brands have to manage a multitude of daily interactions and conversations at scale—which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales and support teams globally so they can deliver exceptional experiences at scale.”
The adoption and use of social media has increased dramatically since the start of the pandemic, the release said. Hootsuite’s Digital 2021 Report found more than 4.2 billion active social media users are spending on average two hours and twenty five minutes a day on social and messaging platforms.
A study by Edison Research found that 39 percent of social media users expect a reply from companies within an hour, yet the average response time is five hours, the release said.
“Hootsuite believes in the power of personalized marketing and frictionless customer experiences that build trust and relevance,” Keiser said. “The new generation of shoppers want to engage with brands by making purchases and receiving real-time customer service on social. The relationship starts and ends on social, so we're excited to offer brands a better way to deliver successful customer experiences at scale.”
Hootsuite hopes this acquisition will develop deeper relationships with potential and current customers.
“We created Heyday’s conversational platform to make buying from a brand as easy as messaging a friend,” said Steve Desjarlais, Co-Founder of Heyday. “Together with Hootsuite, we will bridge the gap between physical and digital brand experiences by leveraging social and messaging channels as the anchor and golden thread of the customer journey.”
According to the release, Heyday "is an AI-powered customer messaging platform that enables brands to deliver personalized customer experiences through 1:1 conversations on social and messaging apps. Heyday integrates seamlessly with branded websites and apps, e-commerce platforms, product feeds and order tracking management systems to meet customers with always-on virtual support and personalized recommendations that boost engagement and conversion. Heyday’s conversational platform is powering brands globally, across four continents in multiple languages, trusted by iconic brands like Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, Jack & Jones (Bestseller), and many more."
Learn more about Heyday at https://www.heyday.ai/.
No comments:
Post a Comment