Hashtags are the number one way for users on Instagram to find posts related to a particular topic. Tagging a location is also an effective way to reach users, especially ones who don't already follow you.
You can find the location tag, also called geotagging, underneath the profile name.
When you click on it, it will show all posts with that tag. They're organized by most popular, or top, and by recent. Users can scroll through each and find any and all posts with the location tag. Then, when someone taps on a post inside either of those options, the user profile will come up, connecting you with a potential customer.
You can also share posts with the same geotag if you're goal is to build more user-generated content.
Creating a geotag
Note: You'll have to do this from mobile.
- Log in to your Facebook account or your business' Facebook account.
- Tap to "add a post."
- Tap "check in."
- Scroll to the bottom of the list to "Add a new place" and tap/click.
- Fill in the information.
- Tap "Save custom place."
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