According to an article posted Aug. 11 by SocialMediaToday.com, Facebook has backtracked on its opposition about user data tracking, the social media giant said it will work to adjust its systems to help advertisers achieve their goals.
The article quoted Facebook, saying, "With Apple and Google continuing to make changes via their browsers and operating systems, and with the changing privacy regulatory landscape, it’s important to acknowledge that digital advertising must evolve to become less reliant on individual third-party data. That’s why we’ve been investing in a multi-year effort to build a portfolio of privacy-enhancing technologies and collaborate with the industry on these and other standards that will support this next era."
The challenge of advertising and user privacy has come to the forefront after Apple's iOS 14.5 update in the spring. Facebook and several marketers said not having the capability of understanding user behavior will put more irrelevant ads in front of people.
Read more of the article here.
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