Say you want people to review the services you offer on your website, but the traffic to that page on your site is not where you want it to be.
So, you establish a goal to increase web traffic to your services offered page. How can you track it?
If you still have Google Analytics 3 or Universal Analytics, this is quite simple to find and track.
Log in to your Google Analytics account and make sure you're looking at your GA-3 or UA set up.
- Click on "Behavior" in the left-hand column
- Click on "Site Content" then "All Pages."
- Click on "Site Navigation"
From here, you will see two sets of data charts. The one on the left is previous page. The one on the right is next page.
As you see in the above image, you can set the page that you want to review with how users are getting to a page and what their next navigation is. If it's "/", that represents the home page. If there's text after the "/", that is the subpages of your site. Example: www.mywebsite.com/contactus. "/contactus" is a subpage.
Once you understand your data, you can review your website to see what the flaw might be. In the example of wanting more people to review your services offered, you may need to adjust the site to make the services offered spot more visible or a more obvious call to action (CTA).
With any website, the most important element is to be able to create a positive user experience. Bad experiences will lead to lost sales opportunities and in most cases the user won't return to your site.
Make your website clear and concise. I always have believed a simpler website that has the bare bones of what you want people to find on your site and do on your site is more effective than having several animations that slow down website speed or doesn't help the customer. Or even worse, frustrate the potential customer.
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