Monday, June 28, 2021

New metric added on Facebook

About a year ago, Facebook introduced a metric called the "Distribution Score." It could be found with video posts on a Facebook business page.

Facebook appears to have expanded that.

Facebook has now offered that metric to non-video posts.

According to the Facebook Business Help Center, "The Distribution Score in Creator Studio shows you how each post on your Page is performing on metrics that are important for reaching more people with your content on Facebook. The higher the score, the more your content organically appears within feeds across the platform."


The average distribution score is -1.3 to 1.3.

Facebook announced several weeks ago it will be eliminating its Analytics tool option. That is due to go into effect June 30. This could be an offering to help people who may still want access to that data (such as me).

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