The rise and popularity of TikTok has been well documented and highly publicized. But one of its biggest mysteries remain: how can businesses utilize TikTok.
In a blog post by the company, it tries to help answer that question.
PPC Protect said in the 1970s, the average person saw about 500 to 1,600 advertisements per day. Those ads were on billboards, in newspapers, and on TV and radio.
Today, it's estimated the average person sees anywhere between 6,000 to 10,000 ads per day.
With that in mind, it's easy to understand why internet users, an estimated 50 percent of them, use ad blockers. And, with Apple's latest privacy changes that allows people to disable tracking mechanisms on apps, that further complicates effective advertising.
Trust, or lack of it, is another issue. TikTok said consumer trust levels in ads are down to 37 percent.
Marketers have to think differently, test their creativity.
A blog entry from TikTok, How creator collaborations can spark online shopping sprees, outlines how two businesses are using the TikTok Creator Marketplace to collaborate with the right creators based on their target market and as a result gaining engagement with a global community.
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