Thursday, September 8, 2022

Are you providing the best customer experience digitally?


In today's world, one that's heavily reliant on digital interaction, that is a very important question.

Now more than ever, marketers are looking for ways to create the best possible experience on a website across all sorts of devices, social media platforms, etc.

Because the industry ebbs and flows as demands change, it's hard to get a clear picture of what a customer wants when they're shopping online.

According to Forbes, ecommerce shopping has jumped 55% since the start of the pandemic (March 2020).

So, are you providing the best customer experience digitally?

A new report from Content Square called "Digital Experience Benchmark" offers 78 pages of in-depth data about customer experiences on websites across all types of devices, industries, etc.

Here are some highlights:

  • 85% of customers don't believe they have a positive online shopping experience.
  • 58% of total online traffic comes from mobile, but it's diminishing.
  • Users spend more time on a website on a desktop by almost 50% longer than on mobile.
  • 1 second delay loading page speed increases customer dissatisfaction by 16%.
  • 1 second delay loading page speed decrease conversion rate by 20%.
Read the full report by clicking here.

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