Google, in a blog post, announced changes, introductions of new dimensions and metrics with Google Analytics 4.
"We're excited to release new dimensions and metrics, enabling you to see bounce rate, additional UTM parameter values, and conversion rate across various surfaces, including explorations, segments, audiences, reports, and the Google Analytics Data API," the post said.
Here's a breakdown of the changes, via Google.
Bounce rate
In Google Analytics 4, Bounce rate is the percentage of sessions that were not engaged sessions. In other words, Bounce rate is the inverse of Engagement rate, which is the number of engaged sessions divided by the total number of sessions in a specified time period.
Bounce rate is available in Explorations and Reporting Customization. This is a metric currently available in Universal Analytics (or GA-3).
Bounce rate is calculated in Google Analytics 4 in a different way from how it's calculated in Universal Analytics. To learn more about how the calculations are different between Universal Analytics and Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics.
UTM term and UTM ad content
We've added new dimensions that surface the utm_content and utm_term parameter values in Explorations, Reporting, and the Audience Builder. Both parameters have a user-scoped and session-scoped dimension.
The following new dimensions enable you to see the value assigned to the utm_content parameter across user and session scopes:
- First user manual ad content
- Session manual ad content
Additionally, the following dimensions enable you to see the value assigned to the utm_term parameter across user and session scopes:
- First user manual term
- Session manual term
Conversion rate
The following new metrics let you report on the conversion rate for any conversion event:
- User conversion rate is the percentage of users who triggered any conversion event.
- Session conversion rate is the percentage of sessions in which any conversion event was triggered.
Remember. It is expected that Universal Analytics will be going away in July 2023. Click here to read more about the full-on switch to Google Analytics 4 or GA-4
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