Excited to share that I have been added to the seminar lineup for the 2022 Wisconsin Association of Community Theatre Conference on April 2.
I will be giving a presentation about website design, analytics and functionality.
Is your website working?
The answer to this question goes beyond if it’s running or not. To find that out, you need to dive deeper into your website’s functionality. Are visitors to your website finding what they’re looking for? Is there a clear call-to-action on your site such as buying tickets or donating? How are people finding your website? Is your website searchable?
There is a tool to get those questions answered. The tool? Google Analytics. Google Analytics is a free tool that helps you better understand the traffic coming to your website, how they’re getting there and what they’re doing on the site. Knowing this information provides valuable insight to help increase awareness of your organization and create better ad spending.
In this seminar, you’ll learn what Google Analytics is, what it offers, what data you should pay attention to and a lot more. Plus, you’ll learn better website structure to help make your website standouts above the others.
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