Digital insights to know for 2022

Hootsuite and We Are Social’s newly released digital report offers insights about social media, search, ecommerce, advertising, and more.

The report, which is 300 pages, consists of data from 230 countries and territories.

300 pages!? Don't worry. There is an abbreviated version of the report.

Among the topics covered are social media usage, social media advertising, including advertising on TikTok, and ecommerce.

Here were some of the highlights regarding social media usage:

• 4.62 billion people in the world have a social media account, an increase of 1.7%.
• Average time spent on social media is 2 hours, 27 minutes. That is up two minutes.
• Average number of social media platforms used: 7.5.
• Men outnumber women on social media: 53.9% to 46.1%.
• The top five social media sites are Facebook, YouTube, What'sApp, Instagram and WeChat. TikTok is sixth.

Here are some of the highlights regarding social media advertising:

• Social media ads accounted for 33.1% of the world's total digital advertising spent.
• Marketers spent $23 billion more (an increase of 17.4%) on social ads compared to 2020.

Here are some of the highlights regarding TikTok advertising:

• More women than men use the app (57% to 43%).
• Potential ad reach on TikTik: 884.9 million users.
• Potential ad reach on TikTok among those 18 and older: 15.9%

Here are some of the highlights regarding ecommerce:

• Almost 60% of internet users around the world bought something online every week.
• The five main channels for product research were: search engines, social networks, consumer reviews, brand/product websites and price comparison websites.

To access the abbreviated version of the report, click here.

If you have the time to go through the entire 300-page report (more power to you!), click here.