LinkedIn is looking to build on its record levels of engagement by enhancing the engagement options on its platform.
Among those enhancements are new comment and comment reply options on Event pages, and a ‘Repost’ option.
It was reported by LinkedIn in April that the company continues to see record levels of engagement, which led to a 34 percent increase in revenue in the first quarter.
In respect to Event comments, LinkedIn is rolling out more comment engagement options within LinkedIn Events. The goal is to encourage on-topic discussion and engagement at events. According to socialmediatoday.com, "The option is designed to capitalize on LinkedIn Events engagement, with more than 24,000 events now being created in the app every week. LinkedIn also recently expanded its streamlined ‘Boost’ ad option to incorporate LinkedIn Events, providing users with another way to amplify their LinkedIn event listings. It could be a good way to both encourage topical discussion, while also promoting your event."
As far as the repost option, the goal here for LinkedIn is make it easier to amplify job opportunities, while also streamlining engagement by reducing some of the steps to add commentary to every re-share.
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