Tips on social media ROI

It's an important question, right? Are we getting enough value on our investment? Was the investment worth it?

In many ways, it's the way to understand the ad spend investment, or key performance indicators (KPIs).

If you're using social media for your digital marketing, there are many ways to analyze your campaigns.

Among those ways was supplied in a nice tip guide by Hootsuite: "How to Measure the ROI of Your Social Media."

Here are some highlights from the guide:

• You can't focus on organic or paid alone.
• Each step in the buyer journey will have different success metrics.
• Use link tracking.

You can download the guide here.