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TikTok unveils 'TikTok Resumes,' desktop publishing

Now fully immersed as a social media leader, TikTok has unveiled new tools to its platform as it continues to grow and solidify its place at the top of the social media universe.

Rolled out this week was a pilot program called "TikTok Resumes." This allows content creators or users to upload short videos of themselves talking about their experience, skills, etc. Essentially, it's a video resume.

TikTok said it's partnering with select companies and inviting job seekers to apply for entry-level to experienced positions at employers such as Chipotle, Target, WWE and Shopify.

Plus, TikTok introduces longer video upload capabilities and desktop publishing.

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Hootsuite unveils upgrades

Upgrades are rolling out for the social media scheduling tool Hootsuite.

In a recent login to Hootsuite, here's what popped up.

Hi Nick,

Check out all of the new features being released in Hootsuite! You can expect to see these features added to your account over the next week.

• Introducing enhanced social account filtering in Planner! You can now filter by multiple social accounts, as well as by team, selected favorites, and personal accounts.
• Your scheduled reports in Analytics now support date comparison to help you gauge how your social has changed over time.
• We've added IGTV support to all of our apps that support Instagram, including: Panoramiq Watch, Panoramiq Multiview, Panoramiq Insights and Synapview.
• Transform static files into high-performance social media campaigns with Issuu and Hootsuite. Upload your favorite content (such as brochures, catalogs, ebooks, and magazines to Issuu and create a dynamic flip book.

Personally I like the last one.

Twitter relaunches blue checkmark for profiles

In 2017, Twitter suspended its blue checkmark verification program for Twitter profiles because, according to Hootsuite.com, "a scandal that involved a white supremacist’s account getting the badge."

Twitter has relaunched the program with some tweaks.

A Twitter profile with the blue checkmark.

Twitter says on its website, "The blue Verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be authentic, notable, and active."

You can apply for your profile to receive the blue checkmark verification. Click here to read more to see if you're eligible according to Twitter.

Want to get verified? Here is a blog post by Hootsuite that explains that process.

TikTok unveils upgrades, TikTok Resumes

Source: newsroom.tiktok.com

Now fully immersed as a social media leader, TikTok has unveiled new tools to its platform as it continues to grow and solidify its place at the top of the social media universe.

Rolled out this week was a pilot program called "TikTok Resumes." This allows content creators or users to upload short videos of themselves talking about their experience, skills, etc. Essentially, it's a video resume.

"With the rise of career and job-related creative content, TikTok believes there's an opportunity to bring more value to people's experience with TikTok by enhancing the utility of the platform as a channel for recruitment," according to a blog post on the company's website. "Short, creative videos, combined with TikTok's easy-to-use, built-in creation tools have organically created new ways to discover talented candidates and career opportunities."

TikTok said it's partnering with select companies and inviting job seekers to apply for entry-level to experienced positions at employers such as Chipotle, Target, WWE and Shopify.

"Interested candidates are encouraged to creatively and authentically showcase their skillsets and experiences, and use #TikTokResumes in their caption when publishing their video resume to TikTok," the blog post says.

According to theverge.com, TikTok Resumes is a temporary program to test its popularity. The test goes through July 31.

TikTok introducing longer video capabilities

The company is, to a test audience, longer video upload capabilities, up to three minutes in length. Currently, users can upload videos from 15 to 60 seconds.

"Creative expression brings people together," according to a blog post on the company's website. "It's how we connect with our communities. It's how we entertain, educate, inform, and inspire each other. This is also why we've focused on providing our community with a range of tools to help unleash their creativity – longer videos are now one more tool people can use to captivate the community with their creative expression."

The post also says, "With all the ways our community has redefined expression in under 60 seconds, we’re excited to see how people continue to entertain and inspire with a few more seconds – and a world of creative possibilities."

Desktop site unveiled

For the most part, especially the early days of the app, videos could only be uploaded to TikTok via the mobile app. That's not the case anymore.

Users can now upload content to TikTok from a desktop computer.

One of the distinct features of TikTok from a desktop computer is the ability to allow users to schedule posts or videos.

The site is www.tiktok.com.

Invited to Wisconsin Marketing Summit

I'm thrilled to announce I've been invited to a be a panelist at the 2021 Wisconsin Marketing Summit, which is Tuesday, Nov. 2, at the Hyatt Regency in downtown Milwaukee.

I'm so excited for this opportunity.

According to the event's website, "The Annual Wisconsin Marketing Summit is an opportunity for 200 brands based across the state to join expert creatives, agencies and marketing directors to exchange ideas across digital, experiential, print and brand marketing."

Among speakers already confirmed are the VP of Marketing at Cousin's Subs and Director of Marketing at Thrivent.

The panel I'll be on is "Utilization of New Technology & Consumer Insights"

"Machine learning and AI has revolutionized the way we think about traditional marketing analytics. How are brands deciding what problems are worth solving with machine learning and how are they using these tools to improve customer experiences through new forms of data analysis?

I'll be joined by Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants.

Finding out internet trends

Currently, I'm going through a certification webinar about social media, and it mentioned a phrase that is good to have in the back pocket: riding the hashtag.

Riding the hashtag is using set or popular hashtags in posts in order to help raise awareness for your company/organization. Examples include #throwbackthursday or #flashbackfriday. These are well-established hashtags known by the general public. Therefore, audience reach potential is increased.

Creating your own hashtag and hoping it'll go viral is, in a lot of ways, wishful and unrealistic thinking. Sure, it can happen. But it's rare. If you want to do that, you have to be adamant, consistent and aggressive with it. Even then it may not take off.

So how do you know what's trending or going viral?

Google has a program called Google Trends (more on it here). It is "a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time."

Keeping up on trends and what's going viral can help you create brand awareness, especially if a trending topic has correlation to your company or organization.