Wednesday, December 19, 2018

Iconic West Bend theater sign to come down next week

Daily News (West Bend, Wis.)
Published: Dec. 19, 2018


Iconic West Bend theater sign to come down next week
Sign to be refurbished, then reinstalled on the theater in the summer
By Nicholas Dettmann
WEST BEND — The vision for the restoration of the historic downtown West Bend Theatre is about to look different.
The Historic West Bend Theatre Board said Tuesday the iconic “West Bend” sign, also known as “the blade,” will come down Dec. 27 as part of the multi-million dollar restoration project.
A backup date is set for Dec. 28, if necessary.
“This is step one of many steps to bring the historic icon back to life as our community’s historically modern gathering place,” said
Nic Novaczyk, HWBT board president, in a news release. “Ninety years of history brought us to today. This refurbishment will keep ‘The Bend’ lit through the many decades ahead.”
The sign, which was installed when the initial theater opened in 1929, has 235 bulbs on each side, accounting for 470 in all.
Poblocki Sign Company has been contracted to restore the sign and the marquee.
After the sign comes down, Poblocki will repaint it, rewire and put in new bulbs. Once that is complete, the sign will be reinstalled sometime next summer.
John Torinus, theater group board member, said the goal is to reopen the theater by this time next year.
Also announced Tuesday is a planned campaign to allow residents a chance to make their mark on history. The campaign will give people the opportunity to purchase individual light bulbs as a way to develop a sense of community ownership and another way to raise restoration funds, the release said.
The new bulbs will all be LED for conservation
purposes.
“That sign has been a beacon in downtown for nine decades,” Novaczyk said. “When we are finished, it will shine as brightly as it did in 1929.”
There have already been several steps made toward the theater’s long-awaited reopening after it closed in 2006.
In November, the HWBT campaign received $250,000 from the National Exchange Bank Foundation and the Barbara and Peter Stone Family Foundation to go toward the project.
The estimated cost is $3 million. Thus far, more than $1.7 million has been raised. Torinus said Tuesday a fundraising update is not available, but “we are doing great.”
On Dec. 5, long-lost artwork was uncovered by restoration experts in Brooklyn, New York, that will add another authentic element to the theater when opening day arrives.

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